Friday, April 25, 2008

Nam June Paik’s Ruin seems to be going for a similar type of intervention as Ant Farm’s Media Burn, but without the spectacle of the fiery crash it is going to have a different impact in regards to intervention. It has an aesthetic quality going for it and also all of the television screens are turned on, which more effectively conveys the feeling of a sensory overload than a quick crash witnessed from far away. The car crashing into the TV’s make people think about how much they should hate their sets; just seeing a crowd of people seemingly hating television should make one think about the threat TV can pose. But the crash could potentially distract from the point, which is to point out the issues surrounding the nature of television. The fact that Media Burn is a spectacle in itself can easily distract from the fact that it is parodying the search for the spectacle, which is a quality of TV broadcasting. Ruin however has more of an ability to simulate the experience of watching too much TV, by actually presenting too much TV(watching) before you. In that way the spectator is more likely to identify with the feeling of being physically inundated with media instead of watching the destruction of appliances, which coincidentally is something that would be thoroughly enjoyed by a typical TV audience.

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